NWF's Paper Use

Inspiring Paper Stories: Stora Enso


Stora Enso has been the paper supplier for NWF's magazines and much of our coated paper for 10 years. During this time, NWF staff worked with Stora to increase the amount of post-consumer waste in our papers from 10-30 percent. Stora understands why NWF requires chlorine-free papers due to our lawsuit against EPA in the 1990's on the "Cluster Rules" which had to do with best available technology for bleaching. Stora ships in TCF pulp from Europe to blend with post-consumer waste in Wisconsin to make our publication papers. This is a one-of-a-kind paper made especially for the National Wildlife Federation.

In addition, NWF asked Stora Enso North America to investigate the utilization of FSC-certified wood in the manufacture of its papers. Although its acquired Wisconsin holdings (formerly Consolidated Papers) were traditionally SFI (Sustainable Forestry Initiative - AF&PA) certified, Stora reviewed FSC's principles and found them acceptable, and underwent the rigorous certification process for its own woodlands, purchased wood fiber and total wood supply, and certification for six of its North American mills. In addition, Stora Enso partnered with NWF and Markets Initiative (a Canadian ENGO that NWF brought to the table) in the product development of Stora's newly released Arbor line of environmentally preferable paper products. These Arbor-grade papers are FSC-certified and contain 30 percent post-consumer waste, and are offered to the general public.

There were 30 Stora employees actively involved in the product development of the new Arbor paper products. This paper fits perfectly with NWF's mission objective of protecting wildlife for our children's future. The papers that Stora produces for NWF (high recycled, processed chlorine-free, and FSC-certified) all contribute to protecting wildlife, critical habitats, and human health. Because paper usage is NWF's single largest institutional carbon footprint, Stora's efforts helps us to take a big step forward in ensuring that NWF continues to "walk the talk." It also helps us to edge closer to our strategic goal of ensuring that 20 percent of the world's working forests are maintained in sustainable forest management through a credible, independent forest certification system.

We believe that what Stora Enso North America has done with the Arbor line has raised the sustainability bar for other papermakers to emulate. For this alone, we feel that Stora is worthy of a Conservation Achievement award. But, Stora is engaged in many different environmental activities in addition to the manufacture of this new product line. They are also actively seeking ways to reduce the impacts on their manufacturing sector on climate change.

 

Stora's Role in the Chicago Climate Exchange:

The Chicago Climate Exchange (CCX) is a voluntary, legally binding program for reducing greenhouse gas emissions through a market-based trading program. Exchange members voluntarily commit to reduce emissions by 4 percent by 2006 from a 1998-2001 baseline. Members who reduce beyond the goal may sell emission allowances on the exchange. Members who do not meet reduction goals must buy allowances on the exchange to comply.

According to Richard L. Sandor, Ph.D., chairman and CEO of the Chicago Climate Exchange (CCX): "Stora Enso's top management had the vision and leadership to get the company involved as a participant in the design phase of CCX as a representative from the forestry sector. In the course of almost two years, Stora Enso actively participated in the consensus-building process that led to the development of the 'Chicago Accord,' the set of core principles that led to the creation of the CCX."

Stora has representatives on two of the exchange's most important committees: Environmental Compliance and Trading and Market Operations. Stora's senior vice president, director environment, Jim Weinbauer, also serves on the CCX executive committee. Since December 2003, CCX has traded almost 3 million tons of CO2 equivalents. The multinational nature of CCX is well illustrated by Stora Enso, which is a Finnish company with operations in North American and an emissions trading desk in London.

Stora's Canadian mill and European operations are preparing to meet the Kyoto reduction goals, and they support the market-based trading mechanisms developed under the Kyoto Protocol. SENA's North American operations easily met their 2005 reduction target of 3 percent from the baseline, by achieving a reduction of about 12 percent.

The bulk of Stora's fuel consumption comes from carbon-neutral biofuels (63 percent). Stora's goal is increase the energy efficiency of its own operations, and to increase the share of biofuels in its fuel mix and reduce the consumption of fossil fuels.

Stora Enso is also an active member of the Global Roundtable on Climate Change, an initiative of the Earth Institute at Columbia University. The Roundtable is a consensus-building forum bringing together more than 150 stakeholders from the private sector and intergovernmental and non-governmental organizations to explore technological and policy options, promote development projects, help businesses to adjust and foster new initiatives in climate change.

 

Stora Enso's Innovative Energy Conservation Award Program

Stora Enso North America (SENA) has an innovative Energy Conservation Award program in which facilities submit projects for consider and the projects are evaluated based on energy reduction, environmental benefits (e.g., greenhouse gas emissions reductions) and financial benefits. A total of 54 projects were submitted in 2004, with 11 chosen for funding. The combined energy savings of the 11 projects represent enough thermal energy to supply the heating needs of more than 2,500 homes in Wisconsin each year, and electricity to power more than 1,160 homes each year. The 11 projects resulted in reducing greenhouse gas emissions by more than 24,000 tons per year, as well as conserving about 146 million gallons of water per year.

 

Stora Enso Included in the Climate Leadership Index

Stora Enso has been evaluated as best in class in addressing climate change according to the Carbon Disclosure Project. Stora is among the top 60 of the Financial Times 500 companies that show distinction in climate change strategy, risk management capability, and reporting greenhouse gas emissions. The Carbon Disclosure Project was backed by 155 institutional investors representing over USD 21 trillion in assets. They seek to use the Climate Leadership Index as a means to highlight best in class corporate approaches to reduce greenhouse gas emissions and reduce risk associated with global climate change.

 

SENA and Corporate Social Responsibility and Environmental Policy

In 2003, Stora Enso's Sustainability Committee approved long-term objectives for corporate social responsibility (CSR). Attached are Stora Enso's "Principles for Corporate Social Responsibility," as well as a copy of SENA's Environmental Policy.

 

ISO 14001-certified operations and EMAS-certified operations

Stora Enso believes that voluntary environmental management systems (EMS) are the primary means for translating its environmental principles to practice and guaranteeing continuous improvement. An EMS is compulsory for all pulp, paper and board mills. Because Stora is a multi-national company, in the U.S., its operations are ISO 14001-certified, whereas in other parts of the world, its operations are certified under the EMAS system.

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