Parents and Educators

Wild Animal Baby® is the National Wildlife Federation's nature magazine for toddlers ages 1 to 4 years.

Its mission is to introduce very young children to wildlife in ways that lay the foundation for a lifelong love of the natural world.

NWF believes that children who develop an early affinity for wildlife will continue to acquire a deeper understanding and appreciation of the natural world, and as they grow up, also will work to safe-guard wildlife and wild places.

Specially designed for lap-time reading with an adult, the magazine has sturdy, cardboard-like pages, contains no staples, and is perfectly sized (6 ¼” x 7”) to fit into small hands. In keeping with the National Wildlife Federation’s mission to protect the environment, the magazine is printed on recycled paper using non-toxic materials.

Subscribe to Wild Animal Baby magazine today!

Take a look inside the pages of Wild Animal Baby magazine! (Flash required.)

Educational Goals

An effective way to introduce wildlife to children is through lively literature and games that correspond to children’s current stages of cognitive, affective, social/emotional, and physical development. In designing developmentally appropriate material for toddlers, Wild Animal Baby has four main educational goals.

Introduce natural science content that focuses on the characteristics of different animals.
Foster emergent reading skills by helping toddlers to identify and compare attributes, develop vocabulary, have fun with language, and recognize letters and sounds.
Enhance children’s natural interest in mathematics by encouraging them to sort and classify things, identify shapes and patterns, and compare quantities.
Provide opportunities to practice gross and fine motor skills through movement, cooking, and craft activities.

Children's Privacy Policy

We respect the privacy of children, and do not collect any more personal information than reasonably necessary to enable them to participate in the activities we offer on our Web site. We do not have any agreements with outside organizations to collect personal information at our site.

The information we collect from children is used only to respond to children's specific requests to participate in activities such as:

contests or sweepstakes
subscription to an online newsletter
voting in polls or otherwise expressing an opinion
sending electronic greeting cards
to tailor/customize the visitor's experience at our site

We do not share children's personal information with anyone other than those who provide support for the internal operations of the Web site and our agents (e.g., contractors who provide fulfillment services or technical support to the Web site).

Parents can review the information that we have collected from their children online, prevent the further use or maintenance of such information, or direct the deletion of their children's personal information by e-mailing us at this address: KidZone@nwf.org

* Is Your Child Ready for Your Big Backyard?