Maureen P. Smith
Chief Marketing Officer
Headquarters - Reston, VA
As Chief Marketing Officer for National Wildlife Federation, Maureen P. Smith plays a key role in the marketing and branding of NWF and oversees NWF’s external and internal communications; children’s publishing; global licensing and production; corporate relations; digital products and online integration; consumer insight; and multi-media production.
As the former top executive at Animal Planet, Fox Kids Network and Fox Family Channel, as well as at the non-profit Jane Goodall Institute, Smith brings to NWF over 20 years of experience in all aspects of communication and engagement; fundraising; developing and managing new revenue streams; and bringing the wonders and needs of the natural world to life – across a variety of media platforms and other consumer touch points. Maureen’s innovative vision and creativity also resulted in a broad range of new and successful program genres, interactive digital content, and award-winning marketing campaigns. Lifelong wildlife enthusiast and conservation advocate, Smith has an ardent passion and desire to inspire Americans to protect wildlife. She and her family reside in Maryland and treasure their own “Certified Wildlife Backyard Habitat.”