NWF Teams Up With Nickelodeon and TheMotherhood.com to Make Earth Day Count
B Kind 2 Earth Day Project Kicks off With Restoration Event in Louisiana
The idea behind the new B Kind 2 Earth Day project is simple: promise to do one thing that's kind to the earth on April 22nd.
Launched by National Wildlife Federation, Nickelodeon and TheMotherhood.com, B Kind 2 Earth Day aims to make this year’s Earth Day count by promoting individual action. Also, by encouraging people to share their Earth Day plans on the B Kind 2 Earth Day Facebook page and on Twitter with the hashtag #kind2earth, the campaign hopes to inspire and motivate others to act.
“The message we want to send this Earth Day is do at least one thing, big or small, to help the environment,” said Jaime Matyas, National Wildlife Federation’s Chief Operations Officer. “It can something as simple as a installing a bird feeder or as big as organizing a park clean-up event. The point is to get outside and get involved.”
Kick Off Event Helps Restore Coastal Wetlands
The B Kind 2 Earth Day project launched Friday, April 8th with a Nickelodeon sponsored event in St. Bernard Parish, LA where 50 students joined with TV stars Victoria Justice, Leon Thomas and Daniella Monet to plant 300 cypress trees along the Mississippi River in honor of Earth Day. The planting was followed by a Big Help community celebration, where Nickelodeon presented a $25,000 donation acknowledging the ongoing restoration efforts of the National Wildlife Federation and the St. Bernard Parish Public Schools.
“We are grateful to Nickelodeon and TheMotherhood.com for their help in making this Earth Day really mean something,” said Matyas.