Outdoor Afro Founder Wins Prestigious Award at National Wildlife Federation’s National Conservation Achievement Awards

"Through her passion for nature and Outdoor Afro, she has inspired many individuals and communities to appreciate nature"

04-07-2014 // Anne Goddard

Rue Mapp

Outdoor Afro founder, Rue Mapp of Oakland, California has been selected as the recipient of the National Wildlife Federation’s (NWF) 2014 Communications award. Mapp is receiving this prestigious award for her dedication to environmental education and passion for connecting African-Americans with nature. Mapp will receive the award on Wednesday, April 30, 2014, at NWF’s Conservation Achievement Awards in Washington D.C.

Rue Mapp has worked for more than two decades with digital media to reinvent African-American connections to nature, and in 2009, Outdoor Afro was born. As the founder and CEO of the social media and urban leadership network, Rue Mapp has motivated African-Americans across the nation to spend more time in nature.

"Rue Mapp is an innovative individual who has sought to create a greater connection between African-Americans and the environment through the use of online technologies," said Larry Schweiger, president and CEO of the National Wildlife Federation. "Through her passion for nature and Outdoor Afro, she has inspired many individuals and communities to appreciate nature and to venture into the great outdoors."

Rue Mapp supplements this effort in a variety of ways including service on National Wildlife Federation’s California Advisory Council. She was also appointed program officer at the Stewardship Council’s Foundation for Youth Investment where she served for two years managing its grant making program.

Recognition for Rue Mapp’s innovative and effective ideas has been honored by the Obama administration. She was invited to the White House to participate in the kick-off of America’s Great Outdoors initiative and the launch of Michelle Obama’s Let’s Move! campaign. Backpacker Magazine named her a Hero, she was placed on the Root 100 of the top African-American achievers and influencers for 2012, and named a NewsOne for black America “Game Changer” in 2013. She has also received California’s Josephine and Frank Dunaneck award for her humanitarian efforts. Rue Mapp exemplifies the leadership needed in the world of environmental education to motivate our next generation to get outside and become the conservation leaders of tomorrow.

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