Interior Department's Announcement Of Cooperation With NWF On "Get Outdoors, It's Yours" Initiative

"Get Outdoors, It's Yours" is a fantastic message for both kids and their parents and can help reverse the trend of moving American childhood indoors.

10-15-2008 // NWF Media Team

Statement by Larry Schweiger, President & CEO, National Wildlife Federation


On the Department of Interior's announcement of a "Pledge of Cooperation" with NWF on its "Get Outdoors, It's Yours" initiative, a national campaign designed to raise awareness of the opportunities for America's youth to connect with the outdoors and re-engage with nature, unveiled in Baltimore, Tuesday, October 14, 2008.


"Get Outdoors, It's Yours" is a fantastic message for both kids and their parents and can help reverse the trend of moving American childhood indoors. Parents who grew up playing outdoors, as I did, realize we only love what we know, and only protect what we love. The sad reality is that American childhood is now largely being lived indoors, cut off from contact with nature. It's time to get kids to trade screen time for green time.

With electronic entertainment replacing unstructured outdoor experiences, many children are missing out on a connection with nature. This connection is both the cornerstone of a conservation ethic and an important health issue. Getting time outdoors contributes to a child's emotional and physical well-being. That's why initiatives like "Get Outdoors, It's Yours" are so important to our children, National Wildlife Federation and the future of conservation."

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