American Girl's New 2010 Girl Of The Year Inspires Kids To Get Outdoors

American Girl is supporting National Wildlife Federation’s Be Out There™ campaign, which by connecting families to the outdoors aims to help them raise healthier, happier kids and encourage a life-long appreciation of nature.

12-28-2009 // Mary Burnette

MIDDLETON, WI -- Has childhood play officially moved indoors? Convincing research shows that today’s children spend less time playing outdoors than any previous generation, leading to inactivity and increases in childhood obesity, attention deficit disorders, and even depression.

To help reverse these trends and encourage girls to get outdoors, American Girl® is proud to introduce Lanie™, the 2010 Girl of the Year®, a thoughtful, energetic girl who discovers the world in her own backyard. Available for only one year, Lanie will launch with two books that tell her story, a golden-haired 18-inch Lanie doll, and an array of fun accessories.

To further inspire girls, American Girl is introducing Lanie’s Backyard Photo Contest, free classroom curriculum materials, and a partnership with the National Wildlife Federation.

American Girl is supporting National Wildlife Federation’s Be Out There™ campaign, which by connecting families to the outdoors aims to help them raise healthier, happier kids and encourage a life-long appreciation of nature.

This year’s Lanie-inspired nature tees for girls and dolls is American Girl’s way of supporting NWF’s mission to inspire kids to view the outdoors as their favorite play space—where they can explore, imagine, discover, and daydream, just like Lanie. And to deepen an appreciation for nature, American Girl and NWF also created free downloadable curriculum materials for grades 3 to 5. The curriculum is designed to educate students, through fun activities and discussion, about elements of different habitats.

The free curriculum materials are available at www.americangirl.com/girloftheyear .

Starting on January 1, 2010, the Lanie doll, books, and accessories will be available for one year or while supplies last through American Girl’s catalogue, at www.americangirl.com, and at all American Girl retail locations. To request a free American Girl catalogue, call 1-800-845-0005.

Related Resources
  • About Lanie

    NWF is proud to partner with American Girl in introducing the 2010 Girl of the Year®.

  • BE OUT THERE™ CAMPAIGN

    NWF's Be Out There campaign is a national movement to help American families get outside.

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