Outdoors Alliance For Kids (OAK) Launched During Great Outdoors Month

Let's Move Outside! Initiative And New OAK Coalition Highlight Importance Of Time In Nature

06-02-2010 // Amanda Cooke

OAK - Outdoor Alliance for Kids

National Wildlife Federation and a diverse community of businesses and non-profits this week launched a new national strategic partnership, called the Outdoors Alliance for Kids (OAK), to respond to America’s growing disconnect with nature.

President Barack Obama just issued a presidential proclamation declaring June 2010 as Great Outdoors Month, which urges all Americans to explore the great outdoors while conserving lands for future generations.  In conjunction with the president's proclamation, first lady Michelle Obama traveled this week to Nevada’s Red Rock Canyon to unveil the Let’s Move Outside! initiative, expanding her campaign to solve childhood obesity. This new coordinated federal effort acknowledges the health connection between people and nature.

OAK and the Let’s Move Outside! initiative highlight the important role that our public lands and the great outdoors play in the development of healthy kids, healthy families and healthy communities. The new coalition works to strengthen the connections between land conservation and time spent outdoors, empower youth leaders to advance the reconnecting to nature movement, and promote resources and events that help people reconnect with the great outdoors.

OAK brings together NWF, YMCA of the USA, REI, Sierra Club, Izaak Walton League of America, The Outdoor Foundation, National Recreation and Park Association and the Children & Nature Network, collectively representing more than 30 million members. Visit outdoorsallianceforkids.org to learn more about the new alliance and find resources and events.

Looking to get outdoors this month?

NWF's annual Great American Backyard Campout falls this year on June 26. Visit backyardcampout.org to register, find recipes and learn about family activities.

Back in February when the first lady originally announced Let’s Move!, NWF’s Kevin Coyle submitted a widely distributed letter to the editor entitled “Kids should play outside even when it doesn't snow”. 

Kevin's letter suggests that parents should take advantage of an old-fashioned, low-cost remedy to our children's obesity problem—letting kids do what comes naturally, running around in green spaces and making friends with nature. Click here to read our VP of Education and Training's full letter to the editor.

Visit letsmove.gov/outside to learn about the first lady’s exciting new health initiative.

Read the June 2010 Great Outdoors Month Presidential Proclamation here.

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