National Wildlife Federation, Earth Networks Partner on Weather and Nature Education

Popular WeatherBug brand to be incorporated into Eco-Schools USA program, to include nature content in return

06-27-2012 // Max Greenberg

The National Wildlife Federation (NWF) has announced that it will incorporate weather and climate data into its Eco-Schools USA program as part of a partnership with Earth Networks, owner of the popular WeatherBug national weather monitoring programs. The WeatherBug web, mobile web and mobile applications will soon include additional content on the outdoors and wildlife.

The partnership brings together two institutions with a strong pedigree of observing and advocating for the health of the planet and its atmosphere and provides a broad network to amplify NWF’s message about conservation and the benefits of connecting more kids with nature. WeatherBug Schools Programs are already used in thousands of K-12 classrooms nationwide, and a reported 22 million online users get weather information from WeatherBug’s website and applications.

“The National Wildlife Federation is committing to building environmental awareness among children of all ages through learning both inside and outside the classroom. By partnering with Earth Networks, we wish to engage millions of students and educators and encourage them to actively improve their school and community environments,” said Kevin Coyle, Vice President of Education and Training at NWF. “A big part of our work is growing the public’s knowledge about the natural world and the need to protect it and enjoy spending time outdoors. Partnering with Earth Networks will enable us to reach millions through the popular WeatherBug brand.”

“Our partnership with the National Wildlife Federation aligns two organizations with deep roots and continued investment in K-12 education,” said Amena Ali, Chief Marketing Officer, Earth Networks. By teaming with the NWF, we can further expand the hands-on learning taking place in thousands of classrooms by providing additional environmental and educational content. We are also excited to share informative content about the environment and wildlife with our loyal WeatherBug audience across our web and mobile properties.”

In addition to integrating content, both organizations will promote public awareness campaigns about nature and conservation.

Earth Networks was founded 1993 and is “Taking the Pulse of the Planet” with the largest worldwide networks for monitoring weather, lightning and greenhouse gases in the atmosphere. Earth Networks puts weather information at the fingertips of millions worldwide via its WeatherBug mobile apps, desktop app and website and provides enterprise solutions for all industries impacted by weather including education, government, agriculture, energy, broadcasters, sports and recreation and transportation.

Related Resources
  • How to Become an Eco-School

    Through school-based action teams of students, administrators, educators and community volunteers, Eco-Schools combines effective "green" management of the school grounds, facilities and the curriculum.

  • The Eight Eco-Schools Pathways

    The Eco-Schools USA program is made up of seven steps, incorporating eight environmental pathways.

  • Current Eco-Schools  

    Check the map to see if your schools are Eco-Schools.

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