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Providing a baseline for monitoring and evaluating economic development and tourism marketing efforts

The Prince William Sound tourism indicator data show interesting and upward trends. The indicators provide a baseline for monitoring and evaluating economic development and tourism marketing efforts. In summary, these tourism economic indicators collectively show a relatively slow but steady increase in tourism activity and related employment and earnings in Prince William Sound. Most importantly the assembled data provide a baseline for monitoring economic activity resulting from events likely to have significant effects on access and visitation in Prince William Sound. These events include positioning a fast ferry in the Sound, opening of the Whittier Tunnel, and the shift of a number of cruise ship dockings to Whittier. A concerted cooperative effort to improve the collection and sharing of community visitor statistics would make the monitoring and indicator data compilation effort even more effective.

Download The Prince William Sound Tourism Economic Indicators report.