Connecting Kids and Nature: Working Towards 10 Million Kids Outdoors

National Wildlife Federation has worked to connect children and youth with nature for decades, inspiring children through Ranger Rick magazine, working with educators to get kids learning outdoors, and helping parents find new ways to engage their children outside.

Children hiking in autumn

Today, the amount of time kids spend outside is alarmingly low--only minutes per day--while screen time is at an all time high (upwards of seven hours).

NWF has set a new goal to stem the tide and move kids back outdoors:

  • Help NWF Get 10 Million Kids Outdoors!

    Our three-year goal is to get 10 million more American children out of their indoor habitat and into the great outdoors. This goal propels us toward a future when all kids spend time outside each day, creating a generation of happier, healthier children with more awareness and connection to the natural world.

How Are We Tackling This Goal?

NWF is working with the major influencers of children's time to make the outdoors a bigger part of their every day lives:


Inspiring Parents and Caregivers

We have resources and tools that help parents incorporate regular outdoor time into their children's days. Through our special eventsvolunteer opportunities and practical resources, tips and tools, NWF is helping parents turn their inside kids out!

Related Links:

Children planting trees

Working with Teachers and Youth Organizations

Schools and community-based organizations across the country are incorporating regular time for outdoor learning and play, using NWF's Schoolyard Habitats, Eco-Schools USA program and opportunities such as tree planting events with Trees for Wildlife.

Related Links:

NWF and Oak get outside at the Whitehouse

Influencing Policy Makers

Working with NWF affiliates and other partners, we are making sure our decision makers recognize the integral role outdoor time plays in the health and well-being of our nation's kids and our environment, advocating for them to pass policies that help children, youth and families spend regular time outdoors.

More ways to get 10 million kids outside:

Naledi image by Vulcan Productions

Get Our E-Newsletter 
10 Million Outdoor Kids
10 Million Kids Outside program photo by Nature Explore
  • Download the results of the "Ten Million Outdoor Kids" Campaign!

Every Kid in a Park
Kids and US Park Ranger photo by US National Park Service
Subscribe to Ranger Rick Magazines today!