Sponsor the 2009 Great American Backyard Campout®!
Great American Backyard Campout Sponsorship Program
National Wildlife Federation is pleased to invite sponsors to help us celebrate the 2009 Great American Backyard Campout. This turn-key program provides an invaluable opportunity to re-connect Americans with nature and instill a love of the great outdoors in our children.
The Great American Backyard Campout is a FREE one day event that invites folks across America to come together every June to camp in their backyards, local parks or camp grounds and discover a whole other world that lives right in their "backyard".
Contact:
Tony Summers
Cause Marketing
National Wildlife Federation
summers@nwf.org
Phone: 703.438.6260
Why sponsor Campout?
- Break through advertising clutter and invite campers to experience your brand by associating your product/service with this extremely positive event.
- Increase sales by partnering with NWF. Nearly two-thirds of Americans report they would be likely to switch brands or retailers to one associated with a good cause and 83% of Americans have a more positive image of companies that support a cause that they care about.
- Campout is free to participants, but not to host. Your sponsorship dollars support good work in addition to building your brand and driving sales.
As a sponsor, you could enjoy the following benefits:
- Sponsor acknowledgement on the campout website at www.backyardcampout.org;
- Placement in email newsletters to campout participants;
- Viral promotions like send-to-a-friend eCard or invitations to campout;
- Customized opportunities available based on your objectives ranging from licensed product to hosted events to integrated media promotions;
- Access and permission to include the Great American Backyard Campout name and logo in your marketing and promotions;
- Product placement opportunities;
- Prominent mention in all NWF press materials including advertising, public service announcements and editorial;
- Positive awareness of your company or brand through association with the event;
Contact us today! Tony Summers, summers@nwf.org, Phone: 703-438-6260
