Sponsor the 2009 Great American Backyard Campout^®

Great American Backyard Campout Sponsorship Program

National Wildlife Federation is pleased to invite sponsors to help us celebrate the 2009 Great American Backyard Campout. This turn-key program provides an invaluable opportunity to re-connect Americans with nature and instill a love of the great outdoors in our children.

The Great American Backyard Campout is a FREE one day event that invites folks across America to come together every June to camp in their backyards, local parks or camp grounds and discover a whole other world that lives right in their "backyard".

Contact:
Evelyn Furia
Cause Marketing
National Wildlife Federation
furiae@nwf.org
Phone: 703.438.6463

Why sponsor Campout?

Break through advertising clutter and invite campers to experience your brand by associating your product/service with this extremely positive event.

Increase sales by partnering with NWF. Nearly two-thirds of Americans report they would be likely to switch brands or retailers to one associated with a good cause and 83% of Americans have a more positive image of companies that support a cause that they care about.
Campout is free to participants, but not to host. Your sponsorship dollars support good work in addition to building your brand and driving sales.

As a sponsor, you could enjoy the following benefits:

Sponsor acknowledgement on the campout website at www.backyardcampout.org;
Placement in email newsletters to campout participants;
Viral promotions like send-to-a-friend eCards or invitations to campout;
Customized opportunities available based on your objectives ranging from licensed products to hosted events to integrated media promotions;
Access and permission to include the Great American Backyard Campout name and logo in your marketing and promotions;
Product placement opportunities;
Prominent mention in all NWF press materials including advertising, public service announcements and editorial;
Positive awareness of your company or brand through association with the event.

Sponsor the 2009 Great American Backyard Campout®

Sponsor the 2009 Great American Backyard Campout^®