Johnson's Natural Baby Products

About the Partnership - National Wildlife Federation and JOHNSON'S® Natural®

National Wildlife Federation is proud to partner with JOHNSON’S® Natural® to help parents embrace a healthy lifestyle through connecting their children with the outdoors. 

Becoming a parent changes everything. We get a new appreciation of so many things - those who cared for us as children, sleep, quiet times and how your baby looks into your eyes.

For some parents, it also means a new and different connection with nature. So many baby books have animals as the main characters, and it doesn't take long to realize our babies are fascinated by animals and nature.

  • A tiny baby on a blanket can be fascinated by a blade of grass or dappled sunshine.
  • A cruising baby hoists themselves up on a log or park bench.
  • A toddler collects rocks, acorns, twigs - anything and everything.

Time in nature is good for their brain and spirits. It can make a cranky baby smile, it can make a frazzled parent chill.

Becoming a parent can also give us a new appreciation for parents of all species. Thank goodness we don't have to sit on a nest! So come learn about all kinds of babies and get tips on how more time in nature can help you raise a happy, healthy baby.

For more on JOHNSON’S® Natural® and National Wildlife Federation, visit the JOHNSON'S® Natural® website.

Fun Activities
Preview Wild Animal Baby

Use our "flip book" to see a sample issue of Wild Animal Baby magazine.

Stories About Baby Animals

Love Those Manatees

Manatees may not be beauties, but they sure are cuties!

Growing Up Snowy

What does it take to survive in the cold and windy Arctic? A snowy owl knows!

Elephant Seal

For elephant seal babies, life is not just a day at the beach.

Coyote Take-Out

What’s on today’s menu for a coyote family?