Chief Innovation and Growth Officer
Headquarters // Reston, VA
As Chief Innovation and Growth Officer, Dawn leads and develops innovative market-based solutions driving both impact and revenue fueling the conservation work of the organization. She is responsible for creating new revenue streams, transforming current businesses as well as amplifying brand awareness, engagement, and action through marketing and multiplatform storytelling. Her portfolio of businesses include Commerce, Licensing, and Publishing, including the award-winning Ranger Rick magazines and National Wildlife magazine. Dawn began her tenure as Vice President of Innovation and Chief Marketing Officer.
Prior to joining the National Wildlife Federation, Dawn was Senior Vice President of Marketing and Brand for the National Geographic Society. Dawn was responsible for leading the global brand, engaging digital natives across the world on all platforms, launching new digital products, and driving awareness of National Geographic’s science, education, and storytelling priorities.
While at National Geographic, Dawn also led strategic marketing and creative for the National Geographic Channels. She was integral to building and launching NGC, Nat Geo WILD, and Nat Geo Mundo – transforming them from start-up networks to global, world premiere brands. Dawn also had various supervising producing positions at Animal Planet and Discovery Health. She started her career as a producer at local television stations.
Dawn has won many industry awards for her work, including Emmy and Webby Awards.
Parker is a shining role model for all she has accomplished and her ongoing positivity, energy, and belief in changing the world for the better.Read the Story
Hear from champions for greater and safer access to the outdoors as they discuss the potential solutions to address the intersectional issues faced by Black communities.Listen Now
By taking the Mayors' Monarch Pledge, your local leaders can commit to uniting your community around saving the imperiled monarch. Send a message today urging your mayor or head of local or Tribal government to pledge before April 30!Act Now
Get quotes now or call (855) 786-0941Get Quotes Now
More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 53 state and territory affiliates to reverse the crisis and ensure wildlife thrive.