New campaign aims to make the United States a ‘litter-less’ place
The National Wildlife Federation has launched the ‘Litter Less’ campaign in the United States, with the support of the Foundation for Environmental Education’s Eco-Schools program and the Wrigley Company Foundation.
The ‘Litter Less’ Campaign is being implemented in 15 countries including the United States and aims to engage and educate American children and young people on the issues of litter, encouraging them to make positive choices.
Commenting on the launch, Liz Soper, Associate Director of Eco-Schools USA said, “We are very excited about the Litter Less campaign. Its hands-on involvement of children in creating a cleaner environment will promote a meaningful change in attitudes and behaviors towards littering.”
How the Litter Less Campaign will work in the United States
Children 5-12 years old will run the Litter-Less campaign through the Eco-Schools program. They will implement actions to reduce litter, for example carrying out clean up days, only taking food to school with little or no packaging, or creating products or an art installation which helps to promote anti-littering. They will also share their experiences with other participating countries and on the Eco-schools Litter Less campaign website.
A limited number of schools in the United States received seed funding to help them implement a Litter Less Campaign.
About the Wrigley Company Foundation
The mission of the Wrigley Company Foundation is to improve the health of people and our planet through sustainable initiatives focused in oral health and environmental stewardship as well as local needs that ensure a healthy community. Since its founding in 1987, the Wrigley Company Foundation has donated more than $53 million to charitable organizations improving lives around the world.
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands - Wrigley's Spearmint®, Juicy Fruit®, and Altoids® - have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Skittles®, Big Red®, Winterfresh®, Extra®, Starburst®, Orbit®, Airwaves®, P.K.®, Cool Air® and 5™. Wrigley is headquartered in Chicago, IL and operates as a subsidiary of Mars, Incorporated, based in McLean, VA. Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and pet-care products and has growing beverage and health & nutrition businesses.
About the King Baudouin Foundation United States
The King Baudouin Foundation United States (KBFUS) helps U.S. donors achieve their philanthropic goals in Europe and Africa. From one-time grants to long-term, structured and effective giving programs, they provide solutions that can be tailored to their needs, interests and priorities.
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