New Montana License Plate Helps Kids Spend More Time Outdoors

A new custom Montana license plate benefits programs that get kids outdoors.

08-11-2010 // National Wildlife Federation

The nature of childhood has changed: there's not much nature in it.

Montana Custom License Plate

Today, kids ages 8 - 18 spend an average of 7.5 hours each day plugged in to entertainment media including television and video games.1 That's more than 50 hours a week spent indoors in front of an electronic screen. Montana residents now have the opportunity to help change those statistics by purchasing National Wildlife Federation's brand new No Child Left Inside license plate.

Twenty dollars from every plate purchase goes directly to programs that give Montana's children opportunities and encouragement to get outside and play. In addition to financial support, the new license plate also spreads the message that kids need more time outdoors exploring, learning, and playing.

Just one hour of playtime outside each day has dramatic benefits for a child's physical and mental health.2 Studies show that children who spend more time outside have better overall fitness, better eyesight, less stress, less depression, and improved grades. Also, kids who form a connection with nature are more likely to be better environmental stewards as adults. Help get American children back outside!

Montana residents interested in the custom license plate can purchase one through the Montana Motor Vehicle Division.

Learn more about NWF’s Be Out There™ program and the benefits of free time outdoors.

Related Resources:


1Kaiser Family Foundation
2American Academy of Pediatrics, 2008

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