National Wildlife Federation, Johnson Outdoors’ ‘Clean Earth Challenge’ Will Inspire Conservation Action, Improve Environmental Health

Participants Will Restore Land, Oceans, Waterways by Collecting 1 Million Pieces of Trash

RESTON, Va. The National Wildlife Federation, America’s largest and most trusted conservation organization, and Johnson Outdoors, a leading global innovator of outdoor recreation equipment and technology, are teaming up to advance natural resource conservation by creating the Clean Earth Challenge. The Challenge will call on tens of millions of individuals, families, students, teachers, environmentalists and leaders to get outdoors and take simple conservation actions to help improve the health of the planet by collecting 1 million pieces of trash.

“Cleaning up the waste and pollution that has contaminated our precious natural resources is critical to protecting the health of people and wildlife alike,” said Collin O’Mara, president and CEO of the National Wildlife Federation. “By taking collective action on such a grand scale, we can work collaboratively to right the mistakes of the past and give wildlife the opportunity to thrive in our rapidly changing world. We are thrilled to be working with Johnson Outdoors and can’t wait to see the benefits that this challenge will have on our nation’s incredible wildlife and the habitats they call home.”

 “Our commitment to leaving the planet better than we found it has always been at the core of Johnson Outdoors and our family of brands. Now more than ever, it is imperative that we work together with partners like the National Wildlife Federation as well as our consumers to ensure that our natural spaces are healthy and thriving for us and generations to come,” said Helen Johnson-Leipold, chairman and CEO of Johnson Outdoors.

The goal of the Clean Earth Challenge is to advance restoration and resilience of the nation’s greatest natural resources — the land and water that sustain people, wildlife and the planet. The Challenge inspires collective conservation action to help clean up environmental pollution and improve ecosystem health.

To get Involved:

  • Join the Challenge at:
  • Get outside. Clean up waste and debris. Encourage others to participate.
  • Track your progress. Measure your impact. Download the Litterati app. Available in the Apple Store, Google Store or at:
  • Keep track of actions and report results at:


Get Involved

Where We Work

More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

Learn More
Regional Centers and Affiliates