The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Wednesday, March 29, 2023

Program Year


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Action Item Report

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Township of Holmdel

Holmdel, NJ

Domenico "DJ" Luccarelli


Pledge Summary

Holmdel township is a township in Monmouth County, New Jersey. The Township is centrally located in the Raritan Valley region, being within the regional and cultural influence of the Raritan Bayshore. The population is 17,000, we are home to 7 township parks. We are committed to open space and preserving the natural landscape of the town. We are looking forward to doing what we can to help increase the population of the Monarch Butterfly!

Community Spotlight

Action Items Committed for 2023

Communications and Convening

  • Issue a Proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat.
  • Engage with community garden groups and urge them to plant native milkweeds and nectar-producing plants.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)

Program and Demonstration Gardens

  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Facilitate or support a milkweed seed collection and propagation effort.