The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Thursday, December 15, 2022

Program Year


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Town of Morrisville

Morrisville, NC

TJ Cawley


Pledge Summary

Morrisville is located adjacent to North Carolina's Research Triangle Park - a national hub for technology, hosting over 300 companies and employing roughly 50,000 people. The Town of Morrisville continues to work toward it's 11 goals in five focus areas including energy / water, natural environment, built environment, waste / recycling, greenhouse gas emissions as part of the Master Sustainability Plan. In the 2-year span of the Sustainability program, the Town has implemented 2 renewable energy projects, integrated a building automation system at its public safety building, and recognized National Pollinator Week in support of pollinators and monarch butterflies, specifically.


Community Spotlight

Action Items Committed for 2023

Communications and Convening

  • Issue a Proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat.
  • Create a community-driven educational conservation strategy that focuses on and benefits local, underserved residents.
  • Engage with developers, planners, landscape architects, and other community leaders and organizers engaged in planning processes to identify opportunities to create monarch habitat.
  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.
  • Engage with community garden groups and urge them to plant native milkweeds and nectar-producing plants.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)

Program and Demonstration Gardens

  • Display educational signage at monarch gardens and pollinator habitat.
  • Launch, expand, or continue an invasive species removal program that will support the re-establishment of native habitats for monarch butterflies and other pollinators.
  • Add or maintain native milkweed and nectar producing plants in community gardens.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Host or support a native seed or plant sale, giveaway or swap.

Systems Change

  • Increase the percentage of native plants, shrubs and trees that must be used in city landscaping ordinances and encourage use of milkweed, where appropriate.