The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Thursday, February 16, 2023

Program Year


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Village of Mamaroneck

Mamaroneck , NY

Tom Murphy


Pledge Summary

We pledge to improve the habitat of the Monarch Butterfly in the Village of Mamaroneck. We will continue to educate residents on the importance of not using pesticides and planting milkweed and native nectar producing plants.

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Community Spotlight


Mamaroneck Monarch Butterfly Festival

We hosted a free festival for 800 residents with countless crafts and activities. Children received a passport with stickers as they completed an obstacle course symbolizing the Monarch's migration to Mexico.

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Free Seed & Seedling Giveaways

We distributed milkweed and native nectar producing flower seeds at all of our events this year! More than 600 seed packets and 160 plugs/seedlings were distributed!


Milkweed Conservation

We discovered 130 milkweed plants on a 6,500 sq ft. lot of Village owned property. We protected it and since started the restoration; removing invasives and planting natives to make it a Nature preserve.

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Pollinator Garden at Harbor Island Park

The Village of Mamaroneck Parks Department cleared a 50 square ft. plot for a native pollinator garden. Children planted native plants and seeds this fall. Planting will continue in spring with plenty of milkweed!


Monarch Expert Ann Hobbie hosts Reading

The Village of Mamaroneck Committee for the Environment and the Mamaroneck Public Library hosted a free zoom with author, Ann Hobbie. Ann is the former chair of Monarch Joint Venture and wrote Monarch Butterflies, a children's book.


Milkweed in the Community Garden

Among our community garden's vegetables, milkweed and monarchs can be found all summer long.

Action Items Committed for 2023

Communications and Convening

  • Issue a Proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat.
  • Create a community-driven educational conservation strategy that focuses on and benefits local, underserved residents.
  • Engage with Homeowners Associations (HOAs), Community Associations or neighborhood organizations to identify opportunities to plant monarch gardens and revise maintenance and mowing programs.
  • Engage with community garden groups and urge them to plant native milkweeds and nectar-producing plants.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)

Program and Demonstration Gardens

  • Display educational signage at monarch gardens and pollinator habitat.
  • Host or support a monarch butterfly festival that is accessible to all residents in the community and promotes monarch and pollinator conservation, as well as cultural awareness and recognition.
  • Add or maintain native milkweed and nectar producing plants in community gardens.
  • Plant milkweed and pollinator-friendly native nectar plants in medians and public rights-of-way.
  • Convert vacant lots to monarch habitat.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Facilitate or support a milkweed seed collection and propagation effort.
  • Host or support a native seed or plant sale, giveaway or swap.

Systems Change

  • Integrate monarch butterfly conservation into the city’s Park Master Plan, Sustainability Plan, Climate Resiliency Plan or other city plans.
  • Direct city property managers to consider the use of native milkweed and nectar plants at city properties where possible.
  • Increase the percentage of native plants, shrubs and trees that must be used in city landscaping ordinances and encourage use of milkweed, where appropriate.