The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Friday, February 3, 2023

Program Year


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Action Item Report

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City of Rochester

Rochester, MN

Kim Norton


Pledge Summary

Rochester, MN is a growing city in the north central part of the United States. We are a town of approximately 124,000 and the third largest city in Minnesota. We do have strategies in our Sustainability & Resiliency Plan that align with action items in the Monarch Pledge and our Sustainability Coordinator is excited to assist in this area. Many of the action items are already in the works under the guidance of our Environmental Education Specialist and City Parks Department Forester, too. We are all excited about continuing to make improvements that will support the Monarch in 2023!

Community Spotlight

Action Items Committed for 2023

Communications and Convening

  • Issue a Proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat.
  • Create a community art project to enhance and promote monarch and pollinator conservation as well as cultural awareness and recognition.
  • Engage with city parks and recreation, public works, sustainability, and other relevant staff to identify opportunities to revise and maintain mowing programs and milkweed / native nectar plant planting programs.
  • Engage with community garden groups and urge them to plant native milkweeds and nectar-producing plants.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)

Program and Demonstration Gardens

  • Display educational signage at monarch gardens and pollinator habitat.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Host or support a native seed or plant sale, giveaway or swap.