The National Wildlife Federation

Community Profile

Pledge Status


Pledge Date

Monday, February 6, 2023

Program Year


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Township of Robbinsville

Robbinsville, NJ

David Fried


Pledge Summary

Robbinsville Township is an up and coming diverse town of 15,000 with deep roots in agriculture. Robbinsville is located in Central New Jersey near Trenton and Princeton, and contains a rich history in farming and education that continues to this day. Besides the thousands of acres of preserved farmland, the township, under the direction of Mayor David Fried, Business Administrator Joy Tozzi and Township Council, has already provided a beautiful Butterfly Garden and is currently developing natural meadows at one of its natural environments at Miry Run, which flourishes with Monarchs during the warmer peak seasons. Robbinsville Township is committed to creating additional butterfly sanctuaries throughout the township that will effectively enhance the Monarch population and provide a safe environment for Monarchs and other key pollinators for years to come.

Community Spotlight

Action Items Committed for 2023

Communications and Convening

  • Engage with developers, planners, landscape architects, and other community leaders and organizers engaged in planning processes to identify opportunities to create monarch habitat.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)

Program and Demonstration Gardens

  • Display educational signage at monarch gardens and pollinator habitat.
  • Add or maintain native milkweed and nectar producing plants in community gardens.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.

Systems Change

  • Integrate monarch butterfly conservation into the city’s Park Master Plan, Sustainability Plan, Climate Resiliency Plan or other city plans.