The National Wildlife Federation

Community Profile

Pledge Status

Active

Pledge Date

Monday, March 6, 2023

Program Year

2023

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Action Item Report

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City of New Braunfels

New Braunfels, TX

Rusty Brockman

Mayor

Pledge Summary

Founded in 1845, the City of New Braunfels boasts a highly diversified quality of life for its citizens, businesses, and visitors alike. Mayor Brockman has committed to helping save the monarch butterfly and other pollinators by signing the Mayors’ Monarch Pledge. He looks forward to engaging residents in monarch conservation efforts throughout the city of New Braunfels.

Community Spotlight

Action Items Committed for 2023

Communications and Convening

  • Engage with gardening leaders and partners (e.g., Master Naturalists, Master Gardeners, Nature Centers, Native Plant Society Chapters , other long-standing and influential community leaders) to support monarch butterfly conservation.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)

Program and Demonstration Gardens

  • Display educational signage at monarch gardens and pollinator habitat.
  • Host or support a monarch butterfly festival that is accessible to all residents in the community and promotes monarch and pollinator conservation, as well as cultural awareness and recognition.
  • Launch, expand, or continue an invasive species removal program that will support the re-establishment of native habitats for monarch butterflies and other pollinators.
  • Add or maintain native milkweed and nectar producing plants in community gardens.
  • Initiate or support community science (or citizen science) efforts that help monitor monarch migration and health.
  • Earn or maintain recognition for being a wildlife-friendly city by participating in other wildlife and habitat conservation efforts (i.e., National Wildlife Federation’s Community Wildlife Habitat program).
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Host or support a native seed or plant sale, giveaway or swap.

Systems Change

  • Integrate monarch butterfly conservation into the city’s Park Master Plan, Sustainability Plan, Climate Resiliency Plan or other city plans.