The National Wildlife Federation

Community Profile

Pledge Status

Active

Pledge Date

Friday, March 10, 2023

Program Year

2023

Links and Uploads

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Action Item Report

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Pottstown Borough

Pottstown, PA

Stephanie Henrik

mayor

Pledge Summary

Community Spotlight

Action Items Committed for 2023

Communications and Convening

  • Issue a Proclamation to raise awareness about the decline of the monarch butterfly and the species’ need for habitat.
  • Engage with gardening leaders and partners (e.g., Master Naturalists, Master Gardeners, Nature Centers, Native Plant Society Chapters , other long-standing and influential community leaders) to support monarch butterfly conservation.
  • Engage with community garden groups and urge them to plant native milkweeds and nectar-producing plants.
  • Launch or maintain a public communication effort to encourage residents to plant monarch gardens at their homes or in their neighborhoods. (If you have community members who speak a language other than English, we encourage you to also communicate in that language; Champion Pledges must communicate in that language.)

Program and Demonstration Gardens

  • Host or support a monarch butterfly festival that is accessible to all residents in the community and promotes monarch and pollinator conservation, as well as cultural awareness and recognition.
  • Host or support a monarch neighborhood challenge to engage neighborhoods and homeowners' associations within the community to increase awareness, support community unity around a common mission, and/or create habitat for the monarch butterfly.
  • Launch or maintain an outdoor education program(s) (e.g., at schools, after-school programs, community centers and groups) that builds awareness and creates habitat by engaging students, educators, and the community in planting native milkweed and pollinator-friendly native nectar plants (i.e., National Wildlife Federation’s Eco-Schools USA Schoolyard Habitats program and Monarch Mission curriculum).
  • Plant milkweed and pollinator-friendly native nectar plants in medians and public rights-of-way.
  • Plant or maintain a monarch and pollinator-friendly demonstration garden at City Hall or another prominent or culturally significant community location.
  • Facilitate or support a milkweed seed collection and propagation effort.
  • Host or support a native seed or plant sale, giveaway or swap.

Systems Change

  • Direct city property managers to consider the use of native milkweed and nectar plants at city properties where possible.
  • Increase the percentage of native plants, shrubs and trees that must be used in city landscaping ordinances and encourage use of milkweed, where appropriate.
  • Change weed or mowing ordinances to allow for native prairie and plant habitats.