Bob Harper leads the teams that create and market National Wildlife®, Ranger Rick®, Ranger Rick Jr.™, Ranger Rick Cub™, Ranger Rick Zoobooks®, Ranger Rick Zootles®, Ranger Rick Zoobies®, and Ranger Rick Zoodinos® magazines, along with the National Wildlife® Photo Contest, Ranger Rick Adventures Book Club, and a host digital assets, including websites, e-newsletters, and teacher guides, that support wildlife outreach to National Wildlife Federation members and Ranger Rick kids, parents, and teachers.
Harper has been creating edutainment products and services for kids and their families for over 25 years. He’s launched 10 children’s magazines, including the first interactive talking magazine for LeapFrog; over 40 multisensory learning toy sets for Kindermusik, a pre-school emerging reading curriculum adopted by Kindercare; a K-8 basal reading program sold to McGraw-Hill; and a children’s imprint named Cricket Books.
With a Haverford College BA and University of Alaska MAT, Harper began his career as a teacher, graphic artist, and TV/radio journalist. After a Northwestern Kellogg School MBA, he moved into creative business leadership focusing on the youth market.
Harper has held executive positions at Carus Publishing, LeapFrog Enterprises, Kindermusik, and Wildlife Education Ltd. He has partnered or consulted with Bayard Press, Time for Kids, Kindercare, Smithsonian, and Highlights, among others.
The crisis isn't just a global problem—we're facing it in our own backyards. Meet some of the species that are already seeing an impact.Read More
President and CEO Collin O’Mara reveals in a TEDx Talk why it is essential to connect our children and future generations with wildlife and the outdoors—and how doing so is good for our health, economy, and environment.Watch Now
What's on deck with the National Wildlife Federation? Check out our scheduled events—we just might be coming to a city near you!See Events
Place your order today for the themed box that delivers everything you need to create family memories while discovering nature and wildlife.Learn More
More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive.