Frank Keating oversees the National Wildlife Federation's marketing, creative, and brand management. His team partners with a wide range of departments and disciplines across the organization to develop and execute integrated marketing and creative strategies, shape brand messaging, and lead web strategy and design. Together, Frank and team work to build awareness of the organization’s mission, deepen audience engagement, and drive meaningful impact.
Prior to joining NWF, Frank held senior leadership roles at major media organizations including Disney and Warner Bros., where he led marketing and brand strategy for popular film and television franchises. His experience includes developing consumer marketing campaigns, launching digital platforms, and leading end-to-end marketing analytics and insights.
