The National Wildlife Federation

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Licensing Opportunities

Thank you for your interest in the National Wildlife Federation’s Brand Licensing program. To us, this is more than a program. It is a like-minded community that values caring for and protecting the world around us for generations to come, and encourages people to inspire, educate, assist, and protect our natural world. Conservation and environmental outreach through the National Wildlife Federation and Ranger Rick brands continue to grow because of interested partners like you, who help us engage people with wildlife conservation and environmental stewardship in ways that can change their lives forever.

Officially Licensed Products

Through our licensing, content distribution, and cause-marketing partnerships, the National Wildlife Federation and Ranger Rick brands go one step further in proclaiming a leadership role in the consumer products arena. Officially licensed products showcase our phenomenal education and conservation efforts and activities, and serve as a very visible channel for helping consumers better understand the natural world and share our core values and interests with others. At the National Wildlife Federation we believe our products and the communication of these products can inspire people of all ages to become involved with the great outdoors and experience the wonders of wildlife.

Before we get started, we want to say thank you again. Thank you for your interest—together we can create a legacy of powerful connection and protection between all living things.

Licensing Requirements

The first step in working with our organization is to make sure you understand our quality expectations and licensing requirements for the National Wildlife Federation and Ranger Rick brands.

  1. The National Wildlife Federation and Ranger Rick licenses are non-exclusive.
  2. The National Wildlife Federation requires a guaranteed minimum royalty per year
  3. A minimum combined product liability and umbrella/excess insurance is contractually required.
  4. Royalty reports and payments are due monthly.
  5. Artwork submitted and approved for licensed products becomes the property of the National Wildlife Federation.
  6. If you are interested in licensing our magazine content for educational use, please contact Please note there is a fee associated with this use.
  7. Before the request for cause marketing, promotional, or consumer product license is finalized, a product/company questionnaire and financial review must be completed.

If you have read and agree to the above licensing requirements, we invite you to submit a National Wildlife Federation or Ranger Rick license consideration form.

For more information please contact the Brand Licensing Team:

Contact us today to find out how you can work with the National Wildlife Federation to help preserve America’s wildlife and wild places—together, we can make a meaningful difference.

Corporate Partnerships and Sponsorships
Terrie Clifford
Senior Director, Corporate Engagement

Brand Licensing and Consumer Products
Dawn Rodney
Vice President, Innovation

Foundation and Government Grants
Amanda Mason
Director, Corporate Foundation and Government Relations

Corporate Program Support and Grants
Shawn Berriman
Officer, Corporate and Foundation Relations

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Where We Work

More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive. test

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Regional Centers and Affiliates