The National Wildlife Federation

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Mission and Strategic Plan

We believe America’s experience with cherished landscapes and wildlife has helped define and shape our national character and identity for generations. Protecting these natural resources is a cause that has long united Americans from all walks of life and political stripes. To hunters, anglers, hikers, birders, wildlife watchers, boaters, climbers, campers, cyclists, gardeners, farmers, forest stewards, and other outdoor enthusiasts, this conservation ethic represents a sacred duty and obligation to protect and build upon our conservation heritage for the sake of wildlife, ourselves, our neighbors, and—most of all—for future generations.

Common Agenda for Wildlife

This belief led us to form a new strategic plan for saving wildlife that are suffering declines across America, with the goal of increasing America's fish and wildlife populations and enhancing their capacity to thrive in a rapidly changing world. The plan sets in motion a Common Agenda for Wildlife built upon sound science, clear priorities, and scalable solutions. Our Common Agenda includes a commitment to:

Metrics of Success

This four-year action plan represents the best science and thinking from across the National Wildlife Federation, our affiliates, and our large network of conservation partners on collective actions needed by 2021. Together we will:

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