National Wildlife Federation, Mutual of Omaha’s Wild Kingdom Partner to Educate, Empower Public on Solutions to America’s Wildlife Crisis

Keep it Wild Campaign Will Underscore Role Everyday People Can Play in Recovering Wildlife, Stopping Extinctions

Reston, Va. – The National Wildlife Federation and Mutual of Omaha’s Wild Kingdom will work together this National Wildlife Week, April 4-8, to inspire people to conserve and recover America’s wildlife and wild spaces. The Keep it Wild campaign, which will include a custom website, digital content series, social engagement, wildlife pledge and sweepstakes, supporter activation and national and local market media, also will educate the public on how one third of U.S. wildlife species are at heightened risk of extinction in the coming years and steps families can take to reverse this troubling trend.

“America’s wildlife are in crisis, but there are simple steps everyone can take in their backyards and in the backcountry to recover at-risk plant and animal species — and ensure they endure for future generations. We are proud to partner with Mutual of Omaha to celebrate our wildlife heritage and inspire people to take action this National Wildlife Week and beyond,” said Krista Newberry, head of licensing and partnerships for the National Wildlife Federation. “The Keep it Wild campaign will connect people with information on the wildlife crisis and bring people together to make an impact by learning easy ways to protect iconic and unsung wildlife species alike.”

“We are so excited to sponsor National Wildlife Week. ‘Mutual of Omaha’s Wild Kingdom’ was created to  educate and inspire viewers about wildlife conservation,” said Jen Wulf, vice president of brand strategy and engagement at Mutual of Omaha. “Our partnership with the National Wildlife Federation extends that legacy to a new generation as we bring attention to how each of us  can make an impact  and ensure there will always be a Wild Kingdom.”

Roughly one-third of America’s wildlife species are at an elevated risk of extinction in the coming years — and more than 1 million animal and plant species worldwide are at risk of extinction in coming decades. These challenges, fueled by habitat loss, climate change, invasive species, disease, and severe weather, are steep, but there are steps people can take to recover wildlife.

About the National Wildlife Federation

Founded in 1936, the National Wildlife Federation is America's largest and most trusted grassroots conservation organization with 52 state and territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all stripes. The Federation's mission is to unite all Americans to ensure wildlife thrive in our rapidly changing world through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change.

 About Mutual of Omaha

Founded in 1909, Mutual of Omaha is a highly rated, Fortune 300 organization offering a variety of insurance and financial products for individuals, businesses and groups throughout the United States. As a mutual company, Mutual of Omaha is owned by its policyholders and committed to providing outstanding service to its customers. For more information about Mutual of Omaha, visit




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More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

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