RESTON, VA — The National Wildlife Federation, America’s largest and most trusted conservation organization with 51 state and territorial affiliates and more than 6 million members, announced that Frank Keating will join the organization this week to serve as associate vice president of consumer marketing.

Keating is an experienced marketing professional with a solid track record for developing cross-platform marketing campaigns that build brand awareness and drive consumer engagement. Most recently, he served in a variety of marketing strategy roles at Disney Channel.

“Frank brings an unparalleled understanding of the creativity and strategic thinking needed to help the National Wildlife Federation build on its successes as a trusted brand and innovative organization,” said Dawn Rodney, vice president for innovation and chief marketing officer for the National Wildlife Federation. “He is a collaborative leader, adept at using data-driven insights to develop successful marketing campaigns and drive consumer engagement. I am thrilled to see what new ideas he brings to the table to help support the National Wildlife Federation’s critical mission of helping wildlife thrive in our rapidly changing world.”

With more than 20 years of experience in brand management, partnership building, and marketing strategy, Keating will lead the National Wildlife Federation’s marketing campaigns focused on driving revenue and business growth, increasing brand awareness, and deepening people’s passion for protecting wildlife.

”I am excited to join a team that is passionate about creating change for the betterment of wildlife and wild places. I look forward to using my expertise to help advance NWF’s mission and bring consumer campaigns to life,” Keating said.