RESTON, VA — The National Wildlife Federation, America’s largest and most trusted conservation organization with 51 state and territorial affiliates and more than 6 million members, announced that Frank Keating will join the organization this week to serve as associate vice president of consumer marketing.
Keating is an experienced marketing professional with a solid track record for developing cross-platform marketing campaigns that build brand awareness and drive consumer engagement. Most recently, he served in a variety of marketing strategy roles at Disney Channel.
“Frank brings an unparalleled understanding of the creativity and strategic thinking needed to help the National Wildlife Federation build on its successes as a trusted brand and innovative organization,” said Dawn Rodney, vice president for innovation and chief marketing officer for the National Wildlife Federation. “He is a collaborative leader, adept at using data-driven insights to develop successful marketing campaigns and drive consumer engagement. I am thrilled to see what new ideas he brings to the table to help support the National Wildlife Federation’s critical mission of helping wildlife thrive in our rapidly changing world.”
With more than 20 years of experience in brand management, partnership building, and marketing strategy, Keating will lead the National Wildlife Federation’s marketing campaigns focused on driving revenue and business growth, increasing brand awareness, and deepening people’s passion for protecting wildlife.
”I am excited to join a team that is passionate about creating change for the betterment of wildlife and wild places. I look forward to using my expertise to help advance NWF’s mission and bring consumer campaigns to life,” Keating said.
The National Wildlife® Photo Contest celebrates the power of photography to advance conservation and connect people with wildlife and the outdoors.Enter Today
President and CEO Collin O’Mara reveals in a TEDx Talk why it is essential to connect our children and future generations with wildlife and the outdoors—and how doing so is good for our health, economy, and environment.Watch Now
Ditch the disposables and make the switch to sustainable products.Shop Now
Search, discover, and learn about wildlife. Anywhere, any time.Get the Apps
More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 53 state and territory affiliates to reverse the crisis and ensure wildlife thrive.