Nation's largest conservation organization launches hunting and fishing website and brand
Denver, CO — The National Wildlife Federation, America’s largest conservation organization, is launching today a new website and brand, National Wildlife Federation Outdoors, that will recognize the contributions of hunters and anglers throughout the organization’s history, its ongoing work, and especially in its state affiliates. This new platform will highlight how hunters and anglers have been and continue to be at the forefront of the federation’s work protecting wildlife, public lands, and shared heritage for future generations.
“Since our founding 83 years ago, hunters and anglers of the National Wildlife Federation and our state affiliates have played — and continue to play — an absolutely essential role in recovering vulnerable wildlife populations, restoring critical habitat, and conserving special places,” said Collin O’Mara, president and CEO of the National Wildlife Federation. “Our new hunting and angling website will showcase these important contributions to conservation, as well as solutions to the greatest challenges facing wildlife and our sporting heritage today.” “
It’s important for us to show our members how the National Wildlife Federation represents them, too, since we, as the Wyoming state affiliate, represent primarily hunters and anglers, and how the policies we formulate and vote on each year drive the work of the federation,” said Dwayne Meadows, executive director of the Wyoming Wildlife Federation. “National Wildlife Federation Outdoors provides that snapshot of the federation’s work and keeps it relevant to today’s hunters and anglers.”
The website showcases the National Wildlife Federation’s hunting and fishing heritage, its programs, its coalitions, and its conservation policies most relevant to hunters and anglers, and the role and of its independent state affiliates — half of which primarily represent hunters and anglers in their states — which set the National Wildlife Federation’s conservation policies through a grassroots resolution process. Hunters and anglers can also sign up to receive targeted information about conservation issues affecting them.
“We’re excited to showcase the awesome strength and impact of hunters and anglers across the Federation.” Said Aaron Kindle, senior manager, western sporting campaigns for the National Wildlife Federation. “For years and years, the National Wildlife Federation and our state affiliates have tirelessly fought for the sporting community. This site, the reinvigoration of our sporting work, and the embrace of our sporting history will ensure that our efforts on behalf of America’s sportsmen and sportsmen receive the attention they deserve. The Federation will continue to boldly grow our work with our sporting affiliates and with our hunter and angler members to represent and advocate for the broad spectrum of conservation issues hunters and anglers care about. Not only are we fired up to do this work but we also know it’s our responsibility to keep our sporting traditions alive and well.”
In addition to the website, National Wildlife Federation Outdoors hosts a podcast available on Apple Podcasts, Stitcher, and Podbean, and hosts several social media outlets on Facebook, Twitter, and Instagram, with plans to launch a film series on Vimeo in the near future.
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More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 53 state and territory affiliates to reverse the crisis and ensure wildlife thrive.